Common Mistakes to Avoid in Non-Woven Bag Customization
Non-woven bags have gained acceptance among organizations which offer eco-friendly, reusable and personalized packaging solutions. They can be used at promotional events, giveaways, and in retail outlets given their flexibility and robustness. Nevertheless, the customization phase is where these businesses are most likely to err, coupling them with subsumed the fabric’s strength, functionality, or image. The most common mistakes in non-woven bag customization are discussed in this article, making sure that you will have the correct bags that will be in line with your brand's objectives while on the other side your clients will feel your product as a value to them.
1. Overlooking Material Quality
The materials comprising the bags of non-woven are at the beginning and one of the most important items in the process of individualization of bags. Most entrepreneurs make the error of saving money and choosing fabric of lower quality which is thinner. Therefore, in the end, disadvantage to customers is by far not the only issue as customer dissatisfaction and brand image tributes can mean that deep-down brands would be rather downgraded procurement partners.
Solution: Invest in High-Quality Materials
Non-woven bags are made in different GSM (grams per square meter) weights, nevertheless, GSM guides the thickness and sturdiness of the material. Choose the GSM that is best suited for the purpose of the bags. A higher GSM is recommended for heavy items, while a lower GSM can be chosen for the light ones that are meant for promotion. It is necessary to verify that the woven is immune to adverse effects and strength enough to support all the loads it is meant to carry.
2. Ignoring Proper Printing Techniques
Printing is a major customization process. One such mistake is the use of poor-quality printing methods which could result in faded or blurred logos, text, and images. Furthermore, the wrong method of printing can also impair the bag's strength, aside from which the prints may not last a long time and may crack or peel off after only a couple of uses.
Solution: Choose the Right Printing Method
Also based on the intricacy of the graphics, different methods like screen printing, heat transfer, or digital printing are available. Screen printing is the option where designers choose simple designs with a few colors, meanwhile the other two methods which are heat transfer and digital are appropriate for graphic images with a diversity of colors. It is important that those techniques for printing are long-term, and the colors of your design do not change over time.
3. Not Considering Bag Size and Shape
One more of the most occurring errors is a wrong choice of bag size and shape with respect to usage. The inappropriate size of a bag may be too small that it is not able to carry the contents. However, a huge bag might look awkward and hence not be a green solution. There is also an aspect to which bags of certain forms may not be easy to use; for instance, long, vast bags might not allow enough space to comfortably fit some types of object.
Solution: Match Bag Size and Shape to Its Purpose
Hence, when designing the non-woven bags, you should realize what products or materials the bag will keep. An example is that clothing retail companies may opt for wider bags with comfortable handles, or grocery shops might need the stronger and spacious ones that can carry more. Equally, visualize what role the form of the bag plays within this equation, that is to say, high, slim bags are just used for the bottle, while the mixture of goods will be most compatible with the wider ones.
4. Overcomplicating the Design
Cramming with information and use of too many artsy curves and intricate patterns in the design could be the factors that make your non-woven bags look messy and unreadable. Using a lot of text, pictures, or complex designs could only lead to customers getting confused and losing interest in the product. This problem can be more pronounced if the design also carries your brand logo and a promotional message, which has to be easy to read and immediately recognizable.
Solution: Keep the Design Clean and Focused
The principle of simplicity is the most powerful tool a designer can use when designing totes. Keep the presentation crisp and clean, and use big pictures or simple texts that are quite readable even at some distance. Position your brand logo at the center and devote a clear message or call to action to make it visible. It is better to limit the use of colors that you like, cut down on their numbers, still using the ones that match your brands.
5. Neglecting Eco-Friendly Aspects
One of the crucial reasons behind choosing the use of non-woven bags is that they are environmental-friendly. However, some firms bring non-biodegradable ink into the market through the products. They also attach plastic artificiality that contradicts the ecological features of bags. This might affect the promise of your company to be an eco-friendly brand and damage your reputation with eco-concerned consumers.
Solution: Prioritize Eco-Friendly Materials and Processes
Always ensure that your non-woven bags are pristine and they do not contain any eco-harming materials. For this purpose, you should align all the materials including inks and packaging with sustainability. Furthermore, use biodegradable or water-based inks for printing and offer bags made from recycled non-woven fabric. Also, utilize your company's marketing material to emphasize the environmental friendliness of your bags in an attempt to advance your corporate environmental commitment.
6. Overlooking Handle Design
The handles frequently get ignored by the non-woven bag producers, however, they are also the main part that can have a great effect on the customer’s satisfaction. Uncomfortable, especially in cases when the user carries heavy items, or to the extreme of being broken if of shortness, thinness, and a softness of such handles are the factors to be considered in addition to other parameters.
Solution: Choose Strong, Comfortable Handles
While designing a unique non-woven bag, much attention needs to be given to the handle's design and the place for it. Acquire broader, alternative handles to carry the bag with the highest amount of stuff and to unload the user’s hands. If your bag is intended for heavy items, the handles can be more durable, if the stitching is two-needle topstitching and the handles are cushioned or padded. Moreover, the bag's design allows for the selection of several handle options such as loop, rope or die-cut handles which fulfill both brand symbolic and practical concepts.
7. Failing to Test Durability
These bags are meant to be used repeatedly, but the bags customized without testing may not be durable. An often-seen mistake that companies do, is hurriedly starting the production without performing the tests that show how tough the fabric, stitching, and printing are.
Solution: Conduct Durability Tests Before Mass Production
Do trials of the durability standard you have set on your custom non-woven bags before you produce them in large quantities. Test strength standards for the handles, the stitching, and the print quality, as well as after both washing and the use of the bags. This is how important durability is especially for the bags that will hold heavy stuff like groceries. Avoid any defect outcomes just before mass production, which otherwise would bring customer criticism and expensive recalls.
8. Misjudging Order Quantities
Customizing non-woven bags has some mistakes such as getting less or more orders than the businesses originally meant to buy. In the case of overordering, you could be faced with the risk of unnecessary stockpiling and consequently the extra bags would go to waste, while by underordering you can be exposed to situations where your store runs out of stock and you lose potential profit.
Solution: Accurately Estimate Order Quantities
Closely interact with your supplier to figure out your needs and the amount of bags you want. Your supplier might provide you with other categories such as forthcoming events, seasonality demand, or marketing campaigns that you should consider for your orders. In case you feel uncertain about your thinking, always keep a backup option which is slightly overestimating your orders so that you do not lose your stock, but do not go to the extreme of having excess stock.
Conclusion: Maximize the Impact of Your Custom Non-Woven Bags
Non-woven bags are a great choice and responsibility for a company to show its environmental friendliness, but the effectiveness of printed materials will depend on the degree to which they are customized properly. Besides that, one of the mistakes you can avoid is making the wrong choice of materials such as choosing low-quality ones or even forgetting to test durability, and, as a result, your bags will be ill-fitted, unreliable and unattractive to your buyers. Looking at the whole design process including technical and sustainability aspects instead of just the look will lead to the creation of a high-quality item that will, in the end, make your brand more attractive and bring satisfaction to both you and your customers.
Jetpaper Bags: Your Source for Sustainable Paper Bags
Although Jetpaper Bags exclusively provides premium paper bags, we understand the importance of avoiding customization mistakes, whether it's for paper or non-woven products. Our commitment to quality ensures that our paper bags align with your brand’s sustainability goals, offering eco-friendly packaging that reflects your values. Let Jetpaper Bags help you with your next environmentally conscious packaging solution!